A Tale of Two Websites
The difference between a business simply having a website and having an online presence is how that company website is found. If someone who is looking for the goods and services offered by the business must know the business name to find it online, that is just having a website. Having an online presence would be more like being able to find that company by searching for its goods and services, not by its name.
The way small business websites can appear on or close to page one is through Search Engine Optimization (SEO); a process that convinces search engines to rank some sites higher than others. Combining high-quality design and content with strategic posting on other sites and backlinks, SEO teams can boost a site’s position in search engine result pages.
Landau Consulting, a New Jersey SEO company, helps companies develop their online presence by creating attractive and compelling websites and then manages campaigns using an SEO online marketing strategy customized for the business.
How would website performance for similar businesses compare if one company had only a website and the other a carefully designed and optimized website with an SEO campaign? While a “quick and dirty” website can get the site launched sooner and for less cost, is it better? Sometimes the adage that a product need not be the best but rather, first applies. Does it apply to websites? Maybe, but likely not.
While the cost for a more carefully designed and optimized website is greater and it usually takes longer and while a carefully engineered SEO campaign can take months for its effects to show, over the long term, the potential for traffic (visitors) and new leads for a business is considerably higher with a well-marketed and optimized website.
Landau Consulting offers this infographic to demonstrate why a small business website will perform better in terms of lead generation and sales if it employs current SEO online marketing techniques. A technology partner that provides consulting in internet marketing and SEO services can help your business achieve similar results.